VIDEO: Prevalence of PBC rising despite better treatments

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PBC is a common rare disease, but it's important to sort of put that into context. We estimate that there must be more than a hundred thousand people with PBC living in the United States of America. The way we think about it is that, one in a thousand women over the age of 40 live with PBC. Our treatments are better, our general health is better, and so the prevalence of PBC, in my opinion, is rising. The incidence runs at somewhere between 2 to 3 per 100,000 per year. So in every GI's practice, even now, in every primary care practice, they are likely to encounter someone living with PBC, who requires a clear diagnosis and the best treatments.