Social Media in Medicine

BySameer K. Berry, MD, MBA

ByAustin Chiang, MD, MPH

In this inaugural episode, social media guru, Austin Chiang, MD, MPH, of Jefferson University, joins me to discuss the importance of developing a professional social media presence. He also gives his take on where the field is heading and offers advice for early career physicians looking to get started on various platforms.

Intro :10
How did you decide to develop a professional social media presence? :49
Were you involved in social media as an IM resident? 2:04
Should professional accounts be separate from personal accounts? 2:34
Do you think major associations have developed social media guidelines that may be outdated? 5:15
Can you talk about the #VerifyHealthcare campaign? 6:30
Do you encounter vulnerability or fear of posting something that may be misinterpreted? 9:48
Is there a standardized set of rules for physicians regarding what can and cannot be posted online? 11:30
Are you aware of any rules regarding posting pictures or videos from endoscopy? Are you required to get patient consent? 12:45
What are you working on at the Association for Healthcare Social Media (AHSM)? 14:25
Where do you think social media is going? Where’s the next trend? 15:32
Would you suggest physicians open Instagram and Twitter accounts and develop profiles on LinkedIn all at once, or take things slow with one platform at a time? 17:33
Physicians are busy. What tips can you provide for developing creative and thoughtful social media posts? 19:00
What advice would you give to early career physicians who are looking to take this next step into social media? 21:21
Thank you, Dr. Chiang 23:47

Austin Chiang, MD, MPH, is a practicing gastroenterologist, director of the endoscopic bariatric program and chief medical social media officer at the Jefferson Health System in Philadelphia. Follow him on Twitter @AustinChiangMD.

We’d love to hear from you! Send your comments/questions to guttalkpodcast@healio.com. Follow us on Twitter @HealioGastro @sameerkberry

Published by:

Sources/Disclosures

Collapse

Disclosures: Berry reports no relevant financial disclosures. Chiang reports a relationship with Boston Scientific.

Read more

Social Media in Medicine

Gut Talk

Related Content