VIDEO: Janssen launches ‘UnstoppaBOLD’ campaign to help empower IBD patients
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In this Healio video exclusive, Tara Muzsi, vice president of sales and marketing for gastroenterology at Janssen Pharmaceuticals, discusses the company’s Stelara UnstoppaBOLD 2.0 campaign for patients with inflammatory bowel disease.
“This campaign is deliberately named UnstoppaBOLD to capture what it means for patients with moderately to severely active Crohn’s disease and ulcerative colitis to be bold and empowered to take control of their disease and the symptoms associated with it,” Muzsi said, “and how taking control can affect the daily moments of their lives.”
The campaign, which launched April 4, aims to inspire patients to focus on what is important to them in life, rather than their disease. The campaign highlights an authentic group of IBD patients and health care providers to represent a diverse population and community.
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