October 24, 2021
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And Your 2021 Industry Breakthrough goes to ...
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This award goes to a product that stands out as a major disruption to the practice of gastroenterology.
The awardee will have been acknowledged in practice guidelines and enthusiastically integrated into practice by practicing gastroenterologists.
Though Cologuard has been on the market for years, the current COVID-19 pandemic may have contributed to its standing as winner of our 2021 Industry Breakthrough award.
Technology like Cologuard by Exact Sciences has allowed physicians — both gastroenterologists and primary care physicians — to continue screening and, hopefully, mitigate somewhat the negative impact expected on CRC outcomes.