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Bowel health campaign promotes dialogue about fecal incontinence
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Butterfly Health has partnered with the National Association for Continence to create an educational initiative — Let’s Talk About Bowel Health — aimed at increasing dialogue and improving care for accidental bowel leakage, according to a press release.
Fecal incontinence, or accidental bowel leakage (ABL), acts as a barrier to conversation between patients and physicians, according to the release. The organizations said ABL affects tens of millions of patients aged older than 40 years, yet just one in three patients discusses the condition with their physician.
“Until recently, ABL has been mostly known by its medical term among physicians,” Kelly Lewis Brezoczky, CEO and founder of Butterfly Health and ABLinfo.org, said in the release. “Just starting a conversation about ABL can make a big difference in well-being. We are proud to be partnered with NAFC on this initiative.”
“The campaign addresses ABL in a way that encourages conversation and gives patients information on both treatments and the simple things people can do to manage symptoms,” Brooke Gurland, MD, colorectal surgeon, Digestive Disease Institute at Cleveland Clinic and clinical reviewer for the campaign brochure, said in the release.