Amsety joins Fatty Liver Foundation for liver health awareness campaign

Amsety and the Fatty Liver Foundation announced the launch of the “Kiss and Click” campaign, designed to raise awareness about fatty liver disease and liver health, according to a press release.

The campaign is also focused on encouraging individuals to donate to the Fatty Liver Foundation’s fund to provide liver disease screenings for those unable to afford the examination.

“The liver is a silent sufferer. Symptoms of liver disease remain often unnoticeable until the disease reaches a severe stage,” Wayne Eskridge, CEO of the Fatty Liver Foundation, said in the release. “Therefore, early detection is important to stop the progression of damage and improve treatment outcomes. Our Kiss and Click challenge is intended to create social change and draw attention to the issue of prevention and early detection by educating the public on liver health.”

The campaign involves the Liver Health Score developed by Amsety’s liver health experts. The score is calculated based on a series of questions available in an online questionnaire that include general habits and lifestyle elements.

All donations acquired through the campaign will go directly to the Fatty Liver Foundation to fund educational and advocacy initiatives.

“If you want to start a liver-healthy lifestyle, join our Kiss and Click challenge,” Mustafa Behan, founder of Amsety, said in the release. “Get your Liver Health Score and encourage others to improve their liver health too.”

Reference: www.amsety.com/liver-health-score