VIDEO: Johnson & Johnson launches Vision Made Possible campaign
LAS VEGAS — A new Johnson & Johnson Vision campaign is promoting the importance of eye health by sharing real-life stories of patients, Carla Calizaire, the company’s vice president of sales for North American vision care, told Healio.
“Over 2 billion people across the globe have visual impairments, and about a billion of those are preventable,” Calizaire said at Vision Expo West. “With this brand new campaign, we are really trying to raise awareness and education around the importance of a comprehensive eye exam.”
In partnership with photographer Kate T. Parker, Johnson & Johnson will spread awareness about the importance of eye care by telling stories of people who have sought treatment for visual impairment and how their lives improved as a result.
Reference:
- Johnson & Johnson Vision teams up with photographer and New York Times best-selling author Kate T. Parker to ignite conversations about importance of eye health. https://www.jnj.com/johnson-johnson-vision-teams-up-with-photographer-and-new-york-times-best-selling-author-kate-t-parker-to-ignite-conversations-about-importance-of-eye-health. Published Sept. 26, 2023. Accessed Oct. 5, 2023.
Collapse
Healio Interviews
Read more from Vision Expo West
View all
Read more about