July 08, 2023
5 min watch
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VIDEO: Universal Analytics discontinuation may disrupt online marketing
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Key takeaways:
- As of July 1, Google Analytics 4 replaced Universal Analytics.
- Practices should work with a digital marketing company to help transition to a new method of tracking analytics.
In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how physicians should navigate the discontinuation of Universal Analytics.
“I think the people who need to look at it are the marketers, and the doctors need to ask their digital marketing companies if they are ready for this changeover,” Evans said. “If they are not, go find someone immediately to work with that can make you ready because your ability to track your performance is going to be altered dramatically.”
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Sources/Disclosures
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Source:
Healio Interviews
Disclosures:
Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.
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