Most recent by David Evans, PhD, MBA
VIDEO: Emphasize better patient vision when redesigning ophthalmic practice website
In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss keys to effectively redesign a practice website.
VIDEO: Attract patients to practice website with ‘ad word’ campaign
In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss “ad word” campaigns and the role AI may play in these campaigns.
VIDEO: AI may help build website, but customization needed
In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, overview the advantages and disadvantages of using AI to build an ophthalmology practice website.
VIDEO: AI not advanced enough to generate personalized practice content
In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, provide insight into how ophthalmology practices can harness the abilities of AI tools such as ChatGPT.
VIDEO: Combination strategy needed to boost interest in elective ophthalmic procedures
In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how to increase patient interest in elective lifestyle and cosmetic ophthalmic procedures now that the post-COVID-19 surge has slowed down.
VIDEO: Preserving domain authority key for Google’s algorithm
In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, share pearls on how to successfully navigate Google’s algorithm when marketing an ophthalmology practice.
VIDEO: Maintain a practice website’s URLs to protect online ranking
In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how to revise or update a practice’s website without affecting its online ranking.
VIDEO: Practices should avoid AI-generated content on website
In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss why it is important for practices to avoid generating website content with AI.
VIDEO: Google Business Profiles must be updated regularly for effective online marketing
In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, explain what a Google Business Profile is and why practices should claim and update their profile.
VIDEO: Algorithm changes may affect pay-per-click campaign precision, return on investment
In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss recent changes to Google’s algorithm that may impact the precision of pay-per-click advertising campaigns.