Marketing

Bausch + Lomb recently announced the U.S. launch of Opal, a digital e-commerce marketplace designed to streamline ordering of contact lenses and other products, according to a press release.

Clinicians could help patients overcome vaccine hesitancy by highlighting the potential harms of not being vaccinated rather than emphasizing the benefits of a vaccine, according to a study published in the Journal of Public Health.

Under a new distribution agreement with Santen SA, Bruder Healthcare will market Eyeleve MGD, the preservative-free ophthalmic emulsion previously sold in the U.S. as Retaine MGD, the company announced in a press release.

The European Commission granted marketing authorization to Akantior for the treatment of Acanthamoeba keratitis, according to a press release from Avanzanite Bioscience.

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss why it is important for practices to avoid generating website content with AI.

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, explain what a Google Business Profile is and why practices should claim and update their profile.

The posts on X (formerly Twitter) looked like advertisements to Aaron P. Mitchell, MD, MPH.

In the last post, I introduced the concept of AI content engines and how they can significantly leverage your marketing efforts via multiple technologies and across multiple channels.

In previous posts, I discussed the great potential for the use of AI-enabled technology for ophthalmology practice marketing, particularly in the area of marketing content production.

The FDA announced that it has revoked its previous marketing denial orders to Juul Labs in part because of new case law and further review, according to a press release from the agency.