February 11, 2023
3 min watch
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VIDEO: Make sure your marketing firm knows eye care terms for pay-per-click advertising
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In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how specialists can effectively use a pay-per-click advertising strategy to maximize return on investment for their practices.
“This knowledge is very important for developing the proper key word campaign, so you know which key words to focus on,” Evans said. “As consumers are learning these key words and the names of these procedures, they are going to search for that. That’s a very important aspect of selecting your firm to handle your marketing.”
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Source:
Healio Interviews
Disclosures:
Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.
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