August 27, 2022
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VIDEO: Experts discuss social media, web presence for ophthalmic practices, part 9
In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss tips for when and how to update a practice’s website.
“Any time there is a procedure change or a new technology change, that’s when you would update your website,” Evans said. “There’s no need to think, ‘I have to update my website content once every 3 months because Google sees it as being fresh.’ It doesn’t really help you at all.”