July 31, 2022
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VIDEO: Experts discuss social media, web presence for ophthalmic practices, part 2
In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss three tips for creating effective social media posts.
“People want to share three things: posts that inform, posts that inspire or posts that entertain,” Evans said. “If you think about the multiplication numbers, if you have one patient or prospective patient that has 300 followers and they share your post with their 300 followers, that’s 90,000 people that are touched by the information you are sharing.”
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Source:
Healio Interviews
Disclosures:
Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.
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