Collaborative efforts between CDC, ADCES designed to increase access to diabetes services
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Key takeaways:
- A new CDC document is designed to help diabetes providers with promoting their services.
- The CDC is also partnering with ADCES in a 5-year program to improve access to diabetes services across the U.S.
HOUSTON — New collaborative initiatives between the Association of Diabetes Care & Education Specialists and the CDC aim to increase participation and access to diabetes self-management and education services.
During the opening session at the ADCES 2023 annual meeting, Lucille Hughes, DNP, MSN/Ed, CDCES, BC-ADM, FADCES, 2023 ADCES president and assistant vice president of diabetes education and program design at Catholic Health in New York, and Christopher S. Holliday, PhD, MPH, MA, FACHE, director of the division of diabetes translation in the CDC’s National Center for Chronic Disease Prevention and Health Promotion, discussed a new document the CDC plans to release soon to assist providers in promoting diabetes self-management education and support (DSMES) in their community, as well as a CDC funding program designed to help delay or prevent type 2 diabetes.
“We are so appreciative that the CDC is focusing on the services that we will provide,” Hughes said during a presentation. “Our programs are critical to the health of people with diabetes and we’re looking forward to receiving more materials.”
The CDC’s DSMES Promotion Playbook was created to ease the marketing and promotion burden for DSMES and other diabetes programs. Holliday said the goal is to help people with diabetes participate in DSMES programs, learn where to go when they need help and gain knowledge of how to take better care of themselves. The playbook was developed by the CDC’s division of diabetes translation as part of a collaborative effort with ADCES, other diabetes organizations, diabetes care and education specialists, people with diabetes and other stakeholders.
“We anticipate that the playbook will help organizations do their promotional efforts ... so they can do the hard work that they do every day, and that’s to take care of people with diabetes and manage their conditions,” Holliday said during the presentation.
The playbook consists of a basic description of DSMES services to allow providers to speak in one voice, according to Holliday. It also includes a library of 150 free-to-use images for clinics; templates for flyers, postcards, posters and digital ads; and ideas for providers to integrate the materials into their own outreach and recruitment efforts. The CDC had a preview of the playbook available at an exhibit hall booth and plans to fully unveil it in the near future.
The DSMES Promotion Playbook is the latest collaborative effort between the CDC division of diabetes translation and ADCES. In June, the CDC, in partnership with Emory University, began a 5-year grant program with 77 diabetes institutions and organizations around the U.S. Named “A Strategic Approach to Advancing Health Equity for Priority Populations with or at Risk for Diabetes,” the program is designed to increase access to resources for people with diabetes.
“This 5-year agreement goes to 77 recipients and seeks to prevent or delay the onset of type 2 diabetes among adults with prediabetes,” Holliday said. “It improves self-care practices, quality of care, early detection of complications among people with diabetes and supports implementation of evidence-based, family-centered childhood obesity interventions.”
As part of the program, ADCES is supporting Emory University by providing subject-matter expertise to the grant recipients. ADCES is one of the 77 institutions participating in the program and will be working with federally qualified health centers as part of the agreement.
“The training and resources that we create will not only help the 77 entities over the next 5 years, but it will also guide DSMES and prevention sustainability well into the future,” Hughes said.
Holliday said the program’s goals all revolve around improving capacity for DSMES. Among the program’s goals are to increase access and participation in the National Diabetes Prevention Program, DSMES and other complementary diabetes support programs. Holliday said the final goal is to increase health equity.
“The [division of diabetes translation] anticipates that work will ultimately reduce health disparities and bring us closer to a world free of diabetes,” Holliday said.
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Hughes L, et al. GS01. Presented at: ADCES23; Aug. 4-7, 2023; Houston.
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