Speaker discusses challenges the spine industry faces today

Max Reinhardt, Worldwide President of DePuy Synthes Spine, applauded the leaps in technology for spine surgery, yet recognized the need to balance the cost of health care for patients in a keynote presentation he gave Tuesday at the BritSpine 2014 conference, in Warwick, United Kingdom.

“Spinal disorders impact patients of all ages as well as the families who care for them. The associated costs are considerable and have been estimated to exceed 12 billion Euros annually in the EU,” Reinhardt stated in a press release about his address. “Our primary aim at DePuy Synthes Spine is getting people back to doing the things they love, with the people they love, whilst reducing costs.”

Max Reinhardt

According to Reinhardt, who has worked in the spine field for more than 12 years, technological advances in the industry have been significant and therefore it is important to adapt to current and future health care challenges accordingly.

“Identifying and addressing these challenges has brought new stakeholders to the table where payers, providers and policy makers influence treatment decisions along with physicians and patients,” Reinhardt stated in the press release. “We must now operate in this new environment with new perspectives in mind and tailor solutions to bring the most value to our customers.”

He noted in the release DePuy Synthes Spine is committed to addressing today’s increased health care costs and delivering enhanced clinical outcomes to advance patient care worldwide.