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We change as you and your practice change: Orthopedics Today 2008
In 2008, we will add new article types and columns to enhance your education experience while remaining steadfast to our mission.
Happy New Year and best wishes for this year from myself and the professional staff at Orthopedics Today.
I am looking forward to being Chief Medical Editor of this publication in 2008. It keeps me in contact with you and with every aspect of our profession. In this position I correspond (mostly electronically) with hundreds of orthopedic surgeons each year, and read and edit the articles that appear in Orthopedics Today. It allows me to keep in touch with what you are doing and thinking through the Round Table discussions, 4 Questions with Dr. Jackson interviews, meeting coverage and reading your comments, criticisms and suggestions.
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We pride ourselves in being the best independent orthopedic scientific newspaper we can be and want to continue to improve. The PERQ/HCI focus scores, which were released in June 2007, indicated that Orthopedics Today is the No. 1 read orthopedic newspaper. In keeping with this and our mission, we made some changes and adaptations towards the end of 2007 that will carry into this new year.
New articles
The new Point/Counterpoint articles are obtained from selected surgeons who are asked to write articles that explain their points of view. We then ask a contemporary to go head-to-head on these interesting and controversial topics that affect the orthopedic community.
We have enhanced our subspecialty meeting coverage. This will include interviews with the leaders of the societies for previews of the coming meeting coverage. In addition, we have increased our daily on-site reporting from the meetings while in progress that will be uploaded directly to our ORTHOSuperSite.com the next day. These reports and the top news from the meeting are then circulated to all of you in our meeting wrap-up coverage in the print publication.
We have organized our long-running interview series under the heading 4 Questions with Dr. Jackson. These featured interviews will “pick the brains” of some of the leading orthopedic thought leaders on specific topics ranging from basic research to clinical practice and even on occasion financial topics of interest to our readers.
We have narrowed the focus of our regular Spotlight On series to include more collected data, research and advancements on highlighted clinical procedures.
New columns
We are adding new columns, including one column we introduced the end of 2007 entitled the Orthopedic Medical Legal Advisor. Soon to appear are two new columns that will focus on new technologies and orthopedic infections, respectively. We will present the latest news and developments in these areas to you regularly in a format and voice that will be both practical and informative.
I personally enjoy reading what you are doing outside of the practice of orthopedics. We have condensed our past Volunteers, Fitness and Beyond and After Rounds features into one monthly personal interest feature called Pursuits. This will allow us to widen the scope of our feature coverage of interesting and varied orthopedic personalities and what they are doing.
OT Hawaii 2008
This year’s course will bring our print edition format to the live stage in the relaxed beauty of Hawaii.
We have carefully selected a faculty of dynamic educators who are “fairly” open-minded and at times entertaining. The response to this interactive education experience has exceeded my initial anticipated attendance figures. We will be bringing you many of the highlights in the print edition and on the ORTHOSuperSite.com.
Steadfast mission
We will continue to send out readership surveys and then tailor our coverage to highlight more of the topics our readers have indicated interest them. This is one of many ways you have the opportunity to voice your opinion on what you want to read in Orthopedics Today.
We will bring new and updated information to you in an executive summary format specifically written for busy surgeons. At the same time, we have increased the amount of information that will be included at the end of each article so that our readers can search and investigate the topics further if they wish.
We will remain diligent in our efforts to include financial disclosure or industry connections from the sources of our articles. However, I have a great deal of confidence in the sophistication of our readers and do not assume any of you are naive in this area.
We encourage you to pursue, in more depth, any new information you take away from reading any of our articles. Our strength is to provide information to challenge or confirm your thinking on specific issues. This will include new information that is practical and presented in a short, executive summary format. Our mission is to keep you abreast of the broad field of orthopedics and related medical developments.
I am looking forward to following and covering orthopedic surgery in 2008. This means we will continue our steadfast mission to bring you timely reports on issues that impact our profession, patient care, and personal lives.
Douglas W. Jackson, MD
Chief Medical Editor