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October 16, 2023
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VIDEO: Herjavec advises optometrists to focus on patient comfort to grow your practice

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NEW ORLEANS — The optometrist’s relationships with patients are built on trust and value, but part of that is comfort, entrepreneur and TV personality Robert Herjavec said at an Alcon-sponsored event held during Academy ’23.

“I had the same optometrist for 20 years,” Herjavec, CEO of the global cybersecurity firm, Cyderes, and star of ABC’s “Shark Tank,” says in this Healio video. “He always asked me if I was comfortable. I [shrugged my shoulders] and then got the same old prescription every year. You’ve got to dive into that and find out do they have any problems.”

Herjavec also stressed the importance of incorporating innovation into the practice as well as providing joy to patients.