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April 20, 2023
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VIDEO: Repurpose old content for future social media posts

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NEW YORK — Old content can be repurposed to help fill your social media calendar, Michelle Alexander says in this video from Vision Expo East.

“We all know social media is important, but creating an endless stream of engaging content is time-consuming,” Alexander, director of marketing and communications at Marketing4ECPs, said.

One of her tips is repurposing old content.

“Look at your analytics, figure out which posts are performing the best, and see if there’s a way to upgrade it, maybe change it up, reimagine it and turn it into something new.”