CooperVision launches 1-day contact lens for digital eye strain
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ATLANTA — CooperVision announced the U.S. and global launch of MyDay Energys contact lenses at SECO 100.
MyDay Energys combines CooperVision’s DigitalBoost single vision aspheric design and Aquaform Technology, the company said in a press release.
The DigitalBoost technology is designed to “help the patient not work as hard when shifting from a digital device to a TV to another digital device,” Steve Rosinski, OD, CooperVision’s senior manager of professional and academic affairs, told Healio.
The 1-day lens provides a +0.3 D “boost” of power to ease strain on ocular muscles when the wearer shifts among devices, the company stated. The Aquaform Technology hydrates the lenses to twice their weight in water to increase wettability and comfort.
“The material and design of MyDay Energys was developed to address dryness and tiredness brought on by the use of multiple digital devices,” Rosinski said. “If we can alleviate that, it will give the patient a better contact lens wearing experience.”
All doctors CooperVision surveyed agreed the lens provides “extraordinary comfort” and would recommend that their peers prescribe it, he said. Ninety-seven percent of patients were satisfied on the initial visit.
Melissa Kiewe, CooperVision’s vice president of marketing for North America, added: “It was more than satisfied. It was ‘wow’ — from initial insertion to end-of-day comfort.”
She said that MyDay Energys also contains a UV blocker effective against 86% of UVA and 97% of UVB rays, as noted in the press release.
The full range of parameters, +8 D to –12 D, was available nationwide on the March 1 launch, Rosinski said.
“The patient base is very broad,” Kiewe said.
She also noted that the MyDay Energys lenses will be included in CooperVision’s net plastic neutrality effort. Through this effort, CooperVision funds the collection, processing and reuse of general plastic waste equivalent to the weight of the plastic contained in the lenses and packaging, as previously reported on Healio.
“They did 100 million plastic bottles last year," Kiewe said. "The 2023 goal is 200 million plastic bottles.”
Rosinski said the initiative “has helped to transition patients into the daily disposable market.”
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