Bruder adds anti-inflammatory hydrating drink to its dry eye portfolio
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Bruder Healthcare has announced an exclusive licensing agreement with Dry Eye Drink to sell the doctor-formulated, hyper-hydrating drink mixes for adults with dry eye disease.
According to a Bruder press release, the Dry Eye Drink line includes daytime and nighttime formulations that pair antioxidative, anti-inflammatory and antibacterial ingredients with an electrolyte hydration formula to reduce ocular inflammation and aid meibum oil gland production and tear health. The mixes come in several flavors and contain green tea extract, turmeric, omega-3 fatty acids and vitamins A, B3, B6, B12 and C.
“Partnering with the first and only ophthalmic, doctor-formulated, anti-inflammatory hyper-hydrating drink brings real value to the Bruder dry eye portfolio and provides an additional treatment option for eye care professionals when working with patients,” Brent Jones, global head of dry eye at Bruder’s parent company Hilco Vision and general manager at Bruder Healthcare, said in the release.
Dry Eye Drink founder and former CEO Joshua Davidson, OD, FAAO, FSLS, added in the release: “Bruder is an iconic brand among optometrists and ophthalmologists alike. Their innovative spirit aligns well with our entrepreneurial mindset.”
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