Vision Council report: Online buyers focus on cost, style when shopping for eye wear
Click Here to Manage Email Alerts
The Vision Council has released its Focused Insights: Online vs. In-Person Buyers 2022 report, which details key similarities and differences between eye wear consumers, including demographic data, purchasing habits and vision care use.
“While in-person prescription glasses buyers tend to spend more out-of-pocket per purchase, online buyers have made purchases more recently and intend to do so again sooner,” Alysse Henkel, senior director of market research and analytics at The Vision Council, said in a council press release. “Online buyers are also more likely to buy multiple pairs of glasses. Moreover, online buyers tend to have higher household incomes, but are more likely to be focused on affordability when shopping for prescription glasses.”
Source: Adobe Stock.
Data also revealed that online buyers are younger and have higher education levels than in-person buyers. In addition, they are more likely to focus on style and are less likely to use managed vision care.
While in-person buyers often spend more out-of-pocket when purchasing prescription eyeglasses or sunglasses, online buyers spend more on plano sunglasses or reading glasses.
According to the release, the report includes results from two recent surveys — The Vision Council’s monthly consumer survey and a survey centered on decisions consumers make about eye wear and eye care.
Read more about
Click Here to Manage Email Alerts