December 01, 2024
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VIDEO: Attract patients to practice website with ‘ad word’ campaign
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In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss “ad word” campaigns and the role AI may play in these campaigns.
“An ad word campaign is something that you can run on Google or the other search engines that would place your ads on the search engine in response to specific key terms,” Evans said.
AI can be used to determine which keywords may successfully attract patients and analyze information about a practice’s competition, such as their budget, what geographic area they are advertising in and what keywords they are buying.
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Source:
Healio Interviews
Disclosures:
Evans reports being the founder of Ceatus Media Group. Matossian reports no relevant financial disclosures.
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