VIDEO: Experts explain costs involved in building a strong website
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Key takeaways:
- Different components of a website may have different costs.
- Some components of a website, such as SEO, are worth investing in to improve online rankings.
In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how much money ophthalmologists should expect to spend when choosing the right digital marketing company for their website.
According to Evans, there may be differences in cost for ophthalmologists who own their websites compared with those who do not. In addition, ophthalmologists should be willing to invest more money in their website’s SEO to garner more clicks and higher rankings online.
Matossian and Evans also discuss possible hidden costs of websites.
“Like every other business, transparency is key,” Matossian said. “And having that trust relationship between client and vendor, it’s really important.”
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