July 16, 2023
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VIDEO: Practices should retain original web domains after mergers, acquisitions
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Key takeaways:
- Practices should try to maintain their original website domains in the event of an acquisition or merger.
- Google prioritizes older domains, which increases web presence.
In this ongoing Healio Video Perspective series, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how physicians should handle the management of their websites in the event of a practice acquisition or merger.
Evans explained why practices should try to retain their original brand domains in the event of these kinds of changes and how rebranding may act as a setback for web traffic.
“The older the domain name, the more Google values it,” Evans said. “So, with everything else being equal, if you have an older domain [rather than] a younger domain, you will get higher rankings, more traffic and, so forth, more patients.”
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Sources/Disclosures
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Source:
Healio Interviews
Disclosures:
Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.
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