March 25, 2023
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VIDEO: Meta Pixel offers benefits, risks for practice website management
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Key takeaways:
- Meta Pixel can provide insights on how patients engage with websites.
- Physicians need to be aware of possible risks of inadvertently breaching patient privacy.
In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss Meta Pixel and the potential risks physicians should be aware of when using it on their practice website.
Pixel will help physicians know how patients engage with their website, which is an important part of managing online presence, but they need to be aware of the risks of accidentally breaching patient privacy to avoid legal issues, Evans said.
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Sources/Disclosures
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Source:
Healio Interviews
Disclosures:
Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.
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