VIDEO: Experts discuss how to safely gather website, online analytics

ByDavid Evans, PhD, MBA

ByCynthia Matossian, MD, FACS

ByAnthony DeFino

Fact checked byChristine Klimanskis, ELS

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Key takeaways:

• There are ways to monitor patient engagement with websites without legal risks.
• Marketing companies can help practices track engagement without the risk of breaching patient privacy.

In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how physicians can gather the analytics of their practice website without the risk of breaching patient privacy.

According to Evans, a good marketing company can help physicians keep track of their website’s engagement analytics without breaching HIPAA regulations.

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Sources/Disclosures

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Source:

Healio Interviews

Disclosures: Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.

Read more about

social media

practice management

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