VIDEO: Websites with video components may have advantage in gaining web traffic
In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how engaging videos may offer new ways for a website to convey a practice’s philosophy and gain traction among patients.
Matossian and Evans also discuss the logistics of running a consistent video component on a practice website, which includes offering insights on hiring the right agency to help and debunking myths surrounding video SEO.
“Videos do have a very valuable component for your website, if they are engaging,” Evans said. “They should talk about the surgeon’s philosophy, maybe some patient experience, some patient outcomes, and the patient’s experience through the procedure and what their views were.”
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