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ByCynthia Matossian, MD, FACS
ByDavid Evans, PhD, MBA
ByAnthony DeFino
Fact checked byChristine Klimanskis, ELS

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February 05, 2023
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VIDEO: Websites with video components may have advantage in gaining web traffic

ByCynthia Matossian, MD, FACS
ByDavid Evans, PhD, MBA
ByAnthony DeFino
Fact checked byChristine Klimanskis, ELS
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In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how engaging videos may offer new ways for a website to convey a practice’s philosophy and gain traction among patients.

Matossian and Evans also discuss the logistics of running a consistent video component on a practice website, which includes offering insights on hiring the right agency to help and debunking myths surrounding video SEO.

“Videos do have a very valuable component for your website, if they are engaging,” Evans said. “They should talk about the surgeon’s philosophy, maybe some patient experience, some patient outcomes, and the patient’s experience through the procedure and what their views were.”

Sources/Disclosures

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Source:

Healio Interviews

Disclosures: Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.

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practice management
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