January 08, 2023
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VIDEO: Balancing expert and in-house support an option to manage digital presence
In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how practice owners can balance hiring an outside agency with in-house hires to help with their practice’s digital presence.
“If you can’t hire a team and maybe you have one or two people inside who are really good at social media, you can take advantage of that, but then you hire somebody who has expertise in rankings on Google, email marketing or something else,” Evans said. “So, it can be a mix and a match.”
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Healio Interviews
Disclosures:
Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.
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