December 31, 2022
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VIDEO: Practices should hire digital agencies with prior eye care experience
In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss why finding a digital agency with prior eye care experience is important for growing an online brand.
“In my opinion, it’s very important [for a digital agency] to have eye care experience,” Evans said. “A surgeon or their staff can take the time to train these people to be knowledgeable about eye care, but why not bring someone in who already has experience?”
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Source:
Healio Interviews
Disclosures:
Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.
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