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August 08, 2022
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VIDEO: Monday marketing tips for ophthalmologists, part 9

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In the ninth part of a 12-part series, Peter J. Polack, MD, FACS, offers insight on his second website conversion tactic.

According to Polack, a chat bot or text-based widget is an important feature for any website to increase conversion due to 90% of consumers preferring text-based communication compared with communication over the phone.