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JDRF launches text campaign to depict day in the life of type 1 diabetes
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To challenge the general public to better understand type 1 diabetes, JDRF and Lilly Diabetes have partnered with professional snowboarder Sean Busby who will text throughout his day, explaining how his diabetes affects him.
“Taking care of type 1 diabetes every day is hard work, but most people don’t realize how hard,” Busby, said. “By taking the challenge, you will experience for one day what many people live with every day. You’ll learn how complicated life with type 1 diabetes is and understand the urgent need for a cure.”
The event, “T1D for a Day” asks people to text T1D4aDay to 63566 through Nov. 30. Then, they will receive text messages over the course of 1 day explaining real-time activities that a patient with type 1 diabetes — in this case Busby — undergoes each day.
“For millions of Americans, diabetes is a constant companion they must accommodate 24 hours a day, 7 days a week. And yet, each person’s experience with the disease is unique,” Kevin Cammack, senior director, Lilly Diabetes, said in the release. “We are proud to support the T1D for a Day challenge as an innovative way to help others understand, if even briefly, the commitment and vigilance it takes for people to effectively manage their diabetes.”
For more information, visit www.jdrf.org