Visionary Optics launches dry eye product line
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Visionary Optics has launched its new product line, VibrantVue, a high-quality cost-effective eye care line for practitioners and patients, according to a press release.
“Our goal is to expand our customers’ specialty contact lens and dry eye practices,” Visionary Optics President and CEO Donald Sanders, said in the release. “All VibrantVue products are available to provide to patients only through their eye care professional (ECP) and are designed to assist in revenue generation for participating practices.”
The manufacturer released its new line in collaboration with ABB Optical Group, a provider of optical products that recently announced the adoption of new initiatives for treating dry eye. VibrantVue’s Lid and Lash Care hypochlorous solution is included as one of ABB’s new dry eye products.
“ECPs can order VibrantVue products directly from ABB along with their contact lens orders and have the products shipped directly to their patients. More comfortable contact lens wear translates into a happier patient, which overall contributes to a patient retention and satisfaction,” Andy Jackson, ABB’s director of specialty vision products, said in the release.
VibrantVue also includes Contact Lens Hand Prep, a “no rinse” hand cleanser specifically for all soft and gas permeable contact lens wearers; Scleral Saline, an FDA-approved solution; and other Lid and Lash Care products, such as a hydrogel formulation for in-office treatment.
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