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Visioneering Technologies enters European market

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Visioneering Technologies Inc. has partnered with Medilens Nordic AB to enter the European Market.

Medilens will distribute VTI’s NaturalVue Brand 1 Day Contact Lenses in Sweden, Norway, Denmark, Finland and Iceland, according to a press release from VTI.

The company cited several reasons for choosing Medilens as its European distributor, including its highly trained sales force that calls on more than 1,400 eye care professionals.

“Medilens Nordic is an ideal partner for Visioneering not only for their stellar reputation, but also because they work closely with eye care professionals in both public and private health care,” Tony Sommer, senior vice president of sales and marketing for VTI, said in the release.