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Major ophthalmic companies launch campaigns for World Sight Day
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Johnson & Johnson Vision, ABB Optical Group and Essilor of America are three of the companies participating in World Sight Day, a day dedicated to bringing global attention to blindness and vision impairment, according to press releases from the companies.
As part of the social media campaign, #spotlightsight, Johnson & Johnson Vision will shine spotlights at night from its headquarters in California and Florida during the week leading up to World Sight Day, according to a release from the company.
It will also continue to support Lions Clubs International Foundation’s Sight for Kids and Himalayan Cataract Project by providing 100,000 children with access to vision screenings and 1,000 procedures to restore sight to cataract patients. In addition, Johnson & Johnson Vision will donate $1 for each photo uploaded to the company’s Donate a Photo app.
“At Johnson & Johnson Vision, we have a bold ambition to change the trajectory of health care,” Shlomi Nachman, company group chairman of Johnson & Johnson Vision and Interventional Solutions & Specialty Surgery, said in the release. “That’s something we can’t accomplish alone. We have to support organizations driving positive change and connect the public with education on the issue and ways to support making sight accessible to all.”
Essilor of America will also participate in World Sight Day through a social media campaign entitled #DifferenceMakers. The campaign, set to launch Oct. 11, will be part of a microsite where visitors can nominate eye care professionals to join Essilor on a mission trip to Southeast Asia in 2019, according to the release from the company. Furthermore, the microsite will feature eye care professionals’ stories and ways to get involved in improving sight. An internal employee #DifferenceMakers campaign will also be launched.
Finally, throughout October, ABB Optical Group will donate a percentage of its Digital Eye Lab Network sales to Optometry Giving Sight to help fund projects that increase access to eye care around the world, according to a press release from the company.
“It’s astounding how many people don’t have access to vision care,” Brad Weinbrum, president of ABB Optical Group, said in the release. “A little can go a long way in making an impact, especially for children, for whom a pair of glasses can make a world of difference by improving their school and leaning experiences. Together we can change their lives.”
World Sight Day occurs annually on the second Thursday of October. For more information visit: www.givingsight.org.