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Think About Your Eyes summer campaign boosts site traffic
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Think About Your Eyes announced that its summer campaign amassed 130 million media impressions.
The TAYE website has seen a 200% increase in traffic compared to this time last year, garnering 2.1 million visitors in 2018, according to a press release from the group.
The initiative is intended to encourage parents to schedule an eye exam with an optometrist for their children during the summer months, when there is more free time available.
TAYE partnered with professional boxer and lifestyle expert Leila Ali to spread the company’s message. Ali, who wore glasses for much of her life before getting vision correction surgery, took part in 25 radio and television interviews. In these, she stressed the importance of annual eye exams and urged patients to visit the TAYE website for information about vision health and to find an optometrist.
The company also partnered with online influencer company Collectively to target a network of parenting blogs, as well as social media sites.
TAYE Chair Steve Loomis, OD, expressed satisfaction with the summer campaign.
“Summer break is an ideal time for parents to schedule health appointments for their kids, and ensuring that parents are including eye exams is a top priority for Think About Your Eyes,” Loomis said in the release.