Issue: May 2018
March 20, 2018
3 min watch
Save

VIDEO: Offer a specialty to differentiate your practice

Issue: May 2018
You've successfully added to your alerts. You will receive an email when new content is published.

Click Here to Manage Email Alerts

We were unable to process your request. Please try again later. If you continue to have this issue please contact customerservice@slackinc.com.

NEW YORK – An effective way to combat disruptive technology from outside sources is to take advantage of your brick-and-mortar location within the community and offer special services such as vision therapy, school screenings or sports vision, according to Quy Nguyen, OD, here at Vision Expo East.

“When I worked in a medical practice we had a day where we could reach out to endocrinologists or MDs who saw a lot of diabetic patients to develop a referral source,” he said. “You can provide some value and you’re marketing yourself and being part of the community.”