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VIDEO: Stock contacts in-office, market on Facebook to combat outside influences

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NEW YORK – Disruptions are occurring in the way patients purchase contact lenses and glasses as well as the way they seek care, Antonio Chirumbolo, OD, said here at Vision Expo East.

Optometrists should learn from what these outside companies are doing and use that to their advantage, he said.

Chirumbolo suggested stocking your most frequently prescribed contact lenses so patients can leave with their lenses in-hand. He also recommended investing some of the practice’s marketing budget in Facebook advertising.