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Personalization, technology top trends at Transitions Academy

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“Personalization is the new normal” in the eye wear industry, according to presenters at this year’s Transitions Academy in Orlando, Fla.

The Trendspotting Leadership Panel encouraged the 900 attendees to embrace the trends presented, showcasing where their businesses are likely to head, and helped them better spot trends in the future, according to a press release from Transitions Optical.

Other market realities included:

• The desire for product customization is impacting nearly everything, including health care.

• People are willing to pay more for technology to make their lives easier, but they also want these solutions to be simple.

• People are using mobile devices more and more for everyday tasks, such as booking health care appointments, routine shopping and real-time research.

• Style and wellness are converging.

• The retail landscape is in a state of total reinvention.

Transitions Optical also presented attendees, which included optical industry professionals, with a survey to identify new and emerging trends in the business. The survey asked for participant insights surrounding a variety of topics, including which trends professionals believe are impacting their businesses the most and predictions for the future of the industry.

Results showed that:

• Ninety-four percent of optical industry professionals believe that more consumers prefer to interact with a mobile device for everyday activities.

• Most respondents (83%) believe people suffer from shorter and shorter attention spans.

• Similarly, 86% of professionals believe people will increasingly demand personalized and customized products.

• An overwhelming 91% of professionals believe today’s consumers are willing to pay more for technology that improves their lives or makes their lives easier.

• More than half of professionals, 65%, believe telemedicine is changing how people access all types of health care.