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Johnson & Johnson launches online advocacy tool
Johnson & Johnson Vision launched a virtual learning tool for eye care professionals on advocating to lawmakers and agencies here at Optometry’s Meeting.
The tool, called Advocacy Academy, includes self-paced modules that provide guidance to those who are interested in using their experience and knowledge to advocate for patient-centered policies.
“So many eye care professionals have asked me how to get involved – what they can do to make an impact,” Carol Alexander, OD, director of professional communication and vision care at Johnson & Johnson Vision in North America, said in a press release. “It is exciting because there actually is so much we can do – engaging with lawmakers, agencies and associations is an important component of advocacy, but even a simple phone call or sharing the right information with a network on social media can bring necessary attention to important issues in eye health.”
Additionally, Johnson & Johnson Vision has updated its website dedicated to eye health advocacy, Vision to Action. The upgrades include easier search and better access to important resources.
“As we continue to make progress with our advocacy efforts, we want to make it as simple as possible to equip eye care professionals with the resources and information they need to become advocates, too,” Millicent Knight, OD, vice president, professional affairs, Vision Care, for Johnson & Johnson Vision in North America, said in the release. “With the launch of Advocacy Academy and a newly designed Vision to Action website, we are confident that the results of our combined advocacy efforts will continue to make a real impact for patients and doctors.”