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Daily disposable contact lens sales surpass monthlies

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GfK’s point-of-sale data showed an increase in overall dollar growth in soft contacts, but the number of new contact wearers has remained steady, according to a press release.

Additionally, for the first time in January 2017, monthly sales of daily contact lenses reached 38.1% of the market share in the U.S., surpassing monthly lenses for the first time.

GfK contributes this growth to new product launches in the daily lenses category.

Despite the growth, the number of contact lens wearers is not increasing. New lens wearers accounted for 21% of all contact fittings, and total wearers decreased by 0.3% from 2015 to 2016.

Preliminary information from GfK’s FITS panel, which tracks optometrist visits, has shown an increase in toric contact lenses in daily, monthly and weekly modalities. Additionally, GfK is planning to launch new toric products this year that may aid in patient retention, according to the press release.