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BLOG: Social media marketing zeros in on target audience

ByAgustin L. Gonzalez, OD, FAAO, ABCMO

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With social media marketing strategies, you can concentrate on your target customer and measure the effect you have, Agustin L. Gonzalez, OD, FAAO, said.

“The value of a social media marketing is advertising to the population who is actively seeking your services,” he added.