PupilBox launches Kickstarter

PupilBox, a start-up company, announced a $25,000 Kickstarter campaign to bring to market its “visual lifestyle system” to provide several options for blue light protection needs.

The Kickstarter will run May 3 through June 1 to presell the company’s main product, a blue light protection box, according to an announcement from the company.

Included in the box are nonprescription glasses with one of three different lens options depending on the level of protection the wearer desires, a low-light bulb for bedrooms and nightstands, wipes to keep the lenses clean and eye drops to alleviate dry eye during prolonged digital exposure.

PupilBox’s mission is to be the online destination for blue light information and education, according to the press release.

“The current PupilBox will evolve to become more customized in the not-so-distant future with more products to meet the needs of all individual lifestyles,” Hugh McManus, COO, told Primary Care Optometry News.

“We aren’t going to throw away our smart phones, convince our bosses to go back to paper or stop binging on our favorite late night shows,” Paul Rudolph, CEO, said in the release. “That’s why we started PupilBox – to raise awareness in the mass market and to make sure everyone has options to match their blue light protection needs ... a complete system to protect your vision lifestyle from morning [until] night.”

The three lens options are positioned to each block a specific portion of the blue light spectrum.

Casually Connected was designed for the office worker, and Digitally Addicted was designed for children and high users. A third design is intended to invoke the wearer’s natural sleep cycle.

“Subsequent to Kickstarter, PupilBox.com will not only offer the complete box but also a marketplace of additional products that support holistic eye health,” McManus said. “Macular supplements are one of the many items that are on the growing list of potential products that PupilBox.com will offer.” – by Abigail Sutton