VIDEO: Practitioners should define 3 values patients recognize about the practice

ATLANTA – Dennis Snow, a customer service expert and veteran from the Walt Disney World Company, suggests that practitioners should define three things that they want patients to say about the service provided. “That becomes your brand,” he said at MedPro 360, prior to SECO.

“What’s happening within the practice is really the culture,” he said. He suggests hiring carefully and training relentlessly to get the intended results. “Service excellence is nonnegotiable. We need to be coaching our people and recognizing them when they are living the service values."