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B+L ends unilateral pricing policy for contacts
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Bausch + Lomb has discontinued its unilateral pricing policies for contact lenses in light of Utah’s Contact Lens Consumer Protection Act being upheld by the U.S. Court of Appeals for the Tenth Circuit.
“This law has created a competitive imbalance by permitting Utah-based customers to sell contact lenses at rates below those who sell our contact lenses in other states,” according to the announcement from the company.
‘We are disappointed by the court’s decision, as we continue to believe in what UPP was intended to accomplish: To encourage eye care professionals to invest the time to learn about our company’s innovative UPP products, help educate consumers about our products and the importance of professional eye care, and to support innovation in product development,” Bausch + Lomb said.
The company said it will continue to invest in innovative contact lens materials and designs, including new monthly and daily disposable toric lenses launching this year.
Bausch + Lomb encourages patients to buy their lenses from the offices that prescribe them, which would ensure the maximum value of any rebates, the company said.