January 25, 2017
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BLOG: Ensure that online, physical presence match
It’s important to live up to the expectation you set regarding your office and employees on your website, according to Agustin L. Gonzalez, OD, FAAO.
“If you promise the Garden of Eden online, but when the patient comes in there is trash on the floor and nonattentive staff, that creates a lot of mistrust, and you’re setting yourself up for failure,” he said.