BLOG: Use Facebook’s marketing tools to target your ideal audience

ByAgustin L. Gonzalez, OD, FAAO, ABCMO

“The powerful thing about social media marketing is using the statistics that Facebook allows for you to target the clientele you want to reach,” Agustin L. Gonzalez, OD, FAAO, said.

These tools can help you advertise more efficiently, he said.