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Think About Your Eyes campaign increases online impact
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The national Think About Your Eyes campaign has reached a milestone of 2.5 million visitors to its website since its launch.
Recently, the campaign also gained Johnson & Johnson Vision Care as its latest supporter, effective January 2017, putting the campaign at a total of 19 partner organizations, according to a press release from Think About Your Eyes (TAYE).
TAYE will begin its next round of advertising on July 18. The campaign’s upcoming advertising strategy will focus on two messages regarding the importance of children’s vision health: the impact it has on learning and the importance of early detection of eye diseases through eye exams. The ads will be directed through national cable TV, radio and online platforms.
“With the back-to-school season beginning, we want to remind the public of the important role eye health plays in a child’s ability to learn,” Jon Torrey, TAYE director of professional relations, said in the release. “In addition, future vision health is reliant on taking care of vision today, which is why it’s important to highlight the issues people can face later in life if they don’t prioritize their vision health at an earlier age.”
TAYE expects to see the number of visitors to its campaign website, ThinkAboutYourEyes.com, reach 3 million by the end of the year. The campaign also expects to generate more than 1.258 billion impressions in 2016, with third-quarter media generating 650 million advertising impressions on more than 25 cable networks, 10,000 radio stations and 2,000 websites, according to the release.