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JJVC replaces unilateral pricing policy

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Johnson & Johnson Vision Care Inc. announced that it has discontinued its unilateral pricing policy and is replacing it with new programs to ensure broad access and support the needs of patients, doctors and customers, according to a press release.

The company’s new approach includes category growth initiatives and a rewards program that allows patients to submit for savings before they leave their eye care professional’s office, with the goal of improving patient affordability and access, they said in the release.

JJVCI explained that the company strongly believes that the safe and appropriate use of contact lenses must be firmly grounded in a legislative and regulatory environment that prioritizes and recognizes the vital role of eye care providers in ensuring patients’ health and safety.