PCON-OGS glaucoma series time well spent for the OD
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Have you ever wondered where it all ends? No, I do not mean in some existential way, but rather in the more mundane sense of what we do.
With each passing year the privilege of caring for patients becomes more demanding. While our patients – and their maladies – remain the same, the complexities of rendering care do not. As we develop a deeper understanding of various disease processes and as technology evolves, providing state-of-the-art patient care becomes more complicated.
Then there is the challenge of complying with an ever-increasing stream of government mandates as well as the rigors of dealing with health care insurers. And if that is not enough, there is the added burden of electronic health records, which, to this point, have yet to deliver on their promise of improved practice efficiency and productivity.
So, it comes as no surprise that many busy clinicians have time for one thing and one thing only: seeing patients. There is really not a whole lot of time for much else ... such as checking emails, staying abreast of industry news or even reading the latest journal. Instead, most of these activities take place at home in the evening. To this point, as I settle in with my daily emails – all 103 of them – I began to think. Just where does it all end?
I get that it is the reality of the world today. Each new day brings a flood of information in a fast and furious fashion. Fortunately, texting and a variety of social media platforms provide us the means by which to efficiently handle much of what engulfs our personal lives. While this results in fewer personal emails, professional-related emails are on the rise.
The Radicati Group, a respected technology research firm, estimates that 100 billion business emails are transmitted worldwide every day, and this number will likely exceed 130 billion within the next 2 years. In fact, by 2019, on average, each of us will receive 96 business emails daily. It is pretty clear, as it relates to the dissemination of information for the foreseeable future, there really does not seem to be an end to it all.
From a publisher’s perspective, we constantly strive for the perfect balance. Our goal is to provide our readers with important and relevant information in a concise and easily accessible format, all while respecting that precious commodity called time. Whether via print, email or social media, we hope to provide what you need, when you need it.
One such example is our series, “Perspectives on Glaucoma” from Primary Care Optometry News and the Optometric Glaucoma Society. Each month we present abstracts of four recent peer-review glaucoma publications, along with a personal perspective from one of our expert panelists. Drs. Scott Anthony, Carl Jacobsen, Blair Lonsberry and Derek MacDonald bring a wealth of knowledge and exceptional insight to this series. It is our way of quickly and accurately reviewing the literature and disseminating clinical pearls essential to the practicing optometrist.
If you have not already done so, I encourage you to visit Healio.com/Optometry and take a look at this series. I am confident you will agree it is among the best 5 minutes you will spend ... even on a busy day.
- Reference:
- The Radicati Group Inc. Email Statistics Report 2015-2019. www.radicati.com.