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BLOG: What factors make a Facebook like worthwhile?

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Agustin Gonzalez, OD, FAAO, discusses the importance of the quality of a Facebook “like” over quantity.

“If I can push content to people who like me, that is useful advertising. If I advertise to people in [another state], that is a waste of money. If you like my page I want you to be within a 10-mile radius of my office.”